I was lucky to have lunch this week with a fundraiser who runs an
excellent direct mail based mid-value recruitment and development programme. We
were running through the results of some recent cold and warm work that
Bluefrog had created. The previously successful cold programme was returning
rather poor results, whilst warm was absolutely brilliant. I’m pleased to say
that she is considering publishing her results in a little more detail in the
next few weeks as they should help point fundraisers in the right direction for
plans for 2009 and beyond – in times of trouble, it’s those closest to you
who you can depend on.
What's this all about?
- I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
Free updates
Where I work
Popular posts
- Show donors what they can do. Not what they can't
- The Society for Nice, Middle-Class Older People needs your help
- How to create a great donation form
- Donors have needs too
- Focus on the single minded proposition
- How to reduce face to face attrition by up to half
- How to supercharge your charity newsletter
- The misdirected power of the brand
Free Bluefrog research
Recent Posts
- Give donors what they value and they will reward you
- Mobile giving – it's easy to stand out in a crowd of one
- Write a soap opera, not a news story
- The secret life of a donor – video evidence
- If you want people to read your appeals, remember this...
- Please like the condescending corporate brand page
- Jeff Brooks to speak in the UK
- Fundraising advice from Snoopy
- The impact of peer-pressure on giving (or ask the stingiest people to give last)
- What do we do about face to face fundraising?
Recent Comments
- Lori Warner-McGee on The case against the case for support
- Stefan Pfa:nder on Write a soap opera, not a news story
- Heather on Write a soap opera, not a news story
- mark phillips on Write a soap opera, not a news story
- Joanne Wallace on Write a soap opera, not a news story
- Simone Joyaux on Write a soap opera, not a news story
- Roger Craver on Write a soap opera, not a news story
- Brock Warner on Write a soap opera, not a news story
- Blase Ciabaton on Write a soap opera, not a news story
- Pamela Grow on Write a soap opera, not a news story
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Fundraising blogs and other ideas
- A K McCants : thought alchemy
- Agents of Good
- ask direct
- beautiful world blog
- best-laid plans
- Beth Kanter's Blog
- Blogs that link to queerideas.co.uk
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- Jonathon Grapsas' blog
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- Karl Wilding's blog | NCVO
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- TechSoup
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- The Direct Mail Man
- The Penguin Blog
- The Prospect Research Toolkit - Research Blog
- UK Fundraising
- Voluntary Sector Network | guardian.co.uk
- Zen and Inspiration
Less frequently updated ideas
March 2013
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« Communications should pull donors to you | Main | Two thirds of donors expect to give the same or more »
Friday, October 31, 2008
Who can you depend on these days?
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