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  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
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« What can organisations like Inepd do for you? | Main | Guest post: Adam Rothwell on Face to Face fundraising »

Sunday, August 30, 2009

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Listed below are links to weblogs that reference What's the impact of a matched giving offer on a direct mail appeal?:

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Jon Brooks

Following our online matched funding challenge last year - which raised £2m in 45 minutes - and several smaller challenges this year, we have lots of qualitative evidence of donors increasing their donations substantially (sometimes several hundred percent more).

We're putting together some quantitative results to add to Karlan & List's findings - I'll let you know what we come up with.

Jon Brooks
theBigGive.org.uk

Mark Phillips

Hi Jon

That's great news. When you have the information I'll put up a post sharing it.

Thanks

Mark

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