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  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
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« The misdirected power of the brand | Main | Where do you hide the good stuff? »

Monday, November 16, 2009


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The batman flashes are a bit distracting all right. And a bit to concepty - you just know that in the creative presentation this script was titled 'Here & Now'. And god knows you just have to have a 'concept' - even when there's really no need.

Still, it gave you a good excuse to link to a cool Batman clip.


I agree - much better ad from Oxfam; finally they are actually showing the real problem and what they do.

The DM Team must have recently won a battle with the brand bods - and not too soon, a great charity with huge heritage was becoming a bit of a joke - a cartoon charity.

Just that last battle to get rid of the stupid cartoon words, and Oxfam will be back - and the other international charities will have to up their game again.

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