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  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
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« Ten (eleven) best practices for online fundraisers | Main | How does your charity compare to a serial killer? »

Tuesday, August 31, 2010

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Blase Ciabaton

Wow Mark, great post! Kudos to you for recognizing the importance of integrated marketing for nonprofits. Great point that you have to make available what's most appealing and convenient for your donors and prospective donors, not what you're used to or what's easiest to execute. Thanks also for pointing out that direct mail is still the workhorse for fund raising-same holds true in the US. Thanks for another great post!

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