What's this all about?

  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
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« The tragedy of the commons | Main | Who should influence fundraisers? Make your vote count »

Thursday, April 14, 2011

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Smallcatbigdog

Brilliant! What an imaginative way to connect the donor with the organization's mission. Financial and program sustainability are linked, particularly in today's "new normal". WSPA has created their compelling voice and mobilized it into a strategy that will drive them forward and upward. Well done!

Blase Ciabaton

Mark, what a fantastic example of personalization and donor engagement! Thanks for sharing!

Jill Ruchel

Fabulous.

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