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  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
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« Who sends your emails? | Main | Why giving to charity can be like buying a Polaris submarine »

Tuesday, November 29, 2011


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Lisa Sargent

Thank you for this post, Mark. It's high time someone talked about the sad state of thanking donors via direct mail for online gifts... and the ensuing communications blackout after their first gift.

Last year I interviewed over a dozen execs at large US nonprofits who virtually all said the same thing: 1.) direct mail is very much alive and 2.) to retain donors who first give online, you need to get them into your direct mail stream.

One last thing: a beloved client of mine, Merchants Quay Ireland in Dublin, does this (and more) precisely right. MQI send a hand-signed thank you letter for every online donation. Shortly thereafter, these donors begin to receive MQI's direct mail appeals and donor newsletters. The Head of Fundraising there is a US expat direct mail genius named Denisa Casement (who, like me, loves queer ideas, and gave me permission to tell you so).

Thanks again, Mark. Keep 'em coming. Bravo. :) Lisa Sargent

Peter Cashman

Hi Mark,

Are the mystery shopping slides up online anywhere? I remember you saying they were going to be up on slideshare or somewhere similar.

We're just reviewing our welcome processes, and I remember from the IoF London presentation that there was a lot of useful food for thought in there.


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