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  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
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« Charity ads from the archives | Main | Good fundraising is about more than just showing need »

Friday, April 27, 2012

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Jill Ruchel

I think this is very interesting research of which all charities should take heed. There is far too much out there about 'we' and 'us' and not nearly enough about the donor 'you' and what they're doing for the cause.

However my experience (and others') is that what people say in research that they will do or not do is not what they actually do in real life. For example research consistently finds that donors don't want to be mailed too often, but at the same time, the more they are asked, the more they give.

This is not to say that the work is not valid or important - it is, but it would be really useful to see some of these findings tested.

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