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  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
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« If you want people to read your appeals, remember this... | Main | Write a soap opera, not a news story »

Friday, November 30, 2012


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Brilliant, thank you!

Lisa Sargent

Mark, if bluefrog had a fan club, I would be a card-carrying member. That UCL appeal is brilliant. But what I love best is your approach: "to create feelings of joy." This, to me, is why you are succeeding. It's also why it is such an honor (honour) to do what we do. Nicely put. Thanks for sharing your work with the world. Best, Lisa


If the fatigue exists it rises from the various forms of unsolicited chugging, invalid solicitation and unwarranted asks. The problem isn't too many requests, it is that the solicitor hasn't earned the right to ask by developing a relationship with the potential donor (personal, media, social media, history, referral).


Great video and it perfectly encapsulates what an average day in any big city is like. It makes me wonder how exactly small charities like mine can compete in that market place and not become annoying.

Also spot on casting for that female chugger. I find it difficult to say no to a smiley young girl :/

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