What's this all about?

  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
My Photo

Free updates

Your email address:

Powered by FeedBlitz

Follow Me on Pinterest

Where I work

Search queer ideas


Blog powered by Typepad
Blog Directory for London

September 2016

Sun Mon Tue Wed Thu Fri Sat
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30  


« The secret life of a donor – video evidence | Main | Mobile giving – it's easy to stand out in a crowd of one »

Sunday, December 16, 2012


Feed You can follow this conversation by subscribing to the comment feed for this post.

Pamela Grow

Love this post, Mark. And it so reminds me of an organization here in the states, a regional social service organization serving women and children, that I became familiar with long before I entered this field. I was working at a grant-making foundation and whenever a proposal from this particular organization came in, everyone, from the president on down, couldn't wait to get their hands on it. This organization's founder knew your secret...every proposal built on the last. They were like reading a magazine serialization...or a soap opera.

A great lesson for fundraisers - and grant proposal writers too.

Blase Ciabaton

Mark, what an amazing post! Well written and well done. It illustrates the point that you're trying to make beautifully. Thank you for sharing!

Brock Warner

Loved this post!

Roger Craver

As always, Mark, a terrific piece of insight and advice delivered in true Phillips style.

Thank you.

Roger Craver
The Agitator

Simone Joyaux

Hey Mark. Great story about stories. I have photos of you and Tom as Darth and Luke - from our great fundraising theatre at Toronto Congress. Best in 2013. Simone

Joanne Wallace

Brilliant post, Mark. Especially since here in Canada we are breathlessly awaiting the next episode of Downton Abbey. Imagine if we could bring that power to our fundraising.

mark phillips

Thanks very much for the kind comments. Makes all the hard work worthwhile.


Brilliant post Mark - and I am just about to direct a client to it! I have done the old 'hero, adversity' writing workshop but have been hit with a blank stare - or two - so I am going to direct them to your Eastenders/Star Wars analogy because it might just work!

So often people get bogged down in the 'writing about my organisation' and forget that they need to write a good old yarn - this is fab. Shared.

Stefan Pfa:nder

Very good thoughts, thank you very much for sharing. Soaps are not aleays bad :-).
Best from Germany, Stefan

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)