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  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
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« Give donors what they value and they will reward you | Main | Why you need to entertain (and stuff like that) »

Wednesday, September 25, 2013


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Hugh Wallace

Thank you for posting this, it really resonates with my recent experiences with two big charities, both of which have left me feeling sad that things don't move on (I previously worked in the third sector, but left in 2009).

Fair enough, I can *almost* understand that a £5 gift-by-text results in a follow-up phonecall asking me to become a regular giver.

I find it much more difficult to accept that having run two half marathons, and raised a decent chunk for a charity I have a strong affinity with, resulted in exactly the same approach. For all of the talk of engagement - and this particular charity does a lot of it - I can't help feeling their fundraising model languishes broken and ill-equipped for the times we live in. And I suspect from the tone of your post they're not alone.

I don't want a bunch of flowers, my back to be slapped, or my ego to be massaged, but I don't think it's too much to ask for a simple 'thank you' and an explanation of the great work that's being done, rather than the first (and so far only) point of contact being an ask for more cash.

The result - harsh as it may sound - is that they lose me; someone who would have been an advocate for their work, take an interest in their progress, and raise money for them again.

Definitely not a strategy.

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