What's this all about?

  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
My Photo

Free updates

Your email address:


Powered by FeedBlitz

Follow Me on Pinterest

Where I work

Search queer ideas


Categories

Blog powered by Typepad
Blog Directory for London

August 2016

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

twittercounter


« How soon does the sorry window close? | Main | If Facebook isn't the future of social marketing, what is? »

Tuesday, September 16, 2014

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

James

Thanks Mark, an excellent post that describes a situation that seems to be getting increasingly worse. I think one issue is that it takes a very brave charity to break with the convention of asking for very low initial prices. When all the large charities are asking for the same amount as each other and that the amount hasn't really changed over the last decade ago what signal does that send to consumers? I'd suggest it says your gift doesn't matter that much. Compare that to say MSF who keep their ask levels high - why, because their supporters tell them they understand that £10 really isn't going to have much effect.

Combine the low ask with packs that include all sorts of 'involvement' devices and it's no wonder the proportion who give again is so low.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)