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  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
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« For your fundraising office | Main | How to resolve the fundraising crisis for less than £200 »

Sunday, July 26, 2015


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Richard radcliffe

I now have this image of a donor climbing up the inside of my trouser leg....... I suppose he becomes a legacy pledger when he pops out of the top of my T shirt


Very enjoyable analogy used in this article, Mark. I hear countless tales of people who have been abused by the very organisations which they are giving money to. I once heard of a donor who, having given a considerable sum was looking forward to a call/letter of thanks and to say what the money had been used for. When a letter arrived in the post you can imagine how insulting it was that instead of a letter of gratitude the charity had sent a request for more money! Is that comparable to trapping the hamster inside the shirt? If so, you're sure to get bitten.

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