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  • I'm Mark Phillips, the founder and CEO of Bluefrog. After a decade working for both ActionAid and YMCA England, I decided in 1997 to create the fundraising agency that I had been searching for. This is my private space where I share ideas, results, research findings and the odd thought on fundraising. I try to avoid looking at my belly button and concentrate on stuff that will make fundraising more effective. It should all be stuff that you can actually use. If you want to know more, click on the About button below.
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« The fundraising paradox | Main | Why do donors stop giving? »

Monday, November 02, 2015


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Leigh Horton

There are also some horrifically complicated issues with address management that will be well beyond many small and mediaum charities in a sector where lack of digital and marketing skills has been widely reported. Without robust address management charities won't even be able accurately to identify who has been in contact with them and to clean lists against an FPS list. However well intentioned, if the policy makers had consulted with practitoners they would have realised what a nightmare they are proposing which will only raise expectations and then dash them. Classic 'operational disconnect'. After all, the MPS and TPS, as you demonstrate and I know from personal experience as I'm registered with both, have hardly been a success in stopping rogue and scam letters/calls. I've written my own blog post on this topic that may resonate with you! http://bit.ly/1Q5DMYb

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