Nor is this...
Great fundraising isn't about reducing the amount you ask for until it means so little to the donor that they simply don't care about handing it over. Nor is it about asking again until the donor feels uncomfortable saying no.
It's about engagement.
It's about finding a point of connection that resonates with your audience.
It's about creating that spark of understanding in your donor that giving brings joy.
It's about keeping that spark alive and watching it burst into flames as you show your donors that giving is one of the most enjoyable things they can do.
Any idiot can ask someone for a few pounds or dollars. What's hard is showing someone that their donation is worth far more to them than its cash value.
Note: All images adapted from Scott Adams' Dilbert series. Words are mine.