It goes back to the beginning of the last century and features ads from Save The Children (UK and USA), Oxfam, The RSPCA, Salvation Army, Scope, ActionAid, The Sierra Club, Christian Aid, NSPCC, The Red Cross and The YMCA (along with those of many other organisations).
Hopefully you'll find it interesting to see how creative approaches have developed over the years. There are some great examples of technique on show (check out the YMCA ad from 1916). Sadly, you'll also see how some organisations lost their way in the 1970s and 80s as 'real' ad agencies started to get involved.
I've uploaded 75 ads so far and I intend to add to the resource over the coming weeks and months.
If you follow me on Pinterest, you'll have the ads delivered to you as and when I get the time for a big uploading session.
You can see them all by clicking on my Pinterest account here.